From Tuesday 22nd June to Sunday 4th July 2010

Signal Arts Centre is delighted to present this collection of designs by fashion designer Bébhinn Flood. Bébhinn graduated from the Limerick Institute of Technology with a BA (Hons) in Fashion Design in 2004. After qualifying, Bébhinn gained experience of couture fashion, working with noted designers such as John Rocha, Joanne Hayes and Carol Smith. Subsequent to that Bébhinn worked in the mass market side of the trade as a designer at Max Pierre. While there she gained greater exposure to the industrial aspect of fashion and was involved in designing garments, selection of fabrics, travelling abroad to purchase fabrics and maintaining strict levels of in-house quality control.

With this first-hand experience of the fashion industry, Bébhinn was inspired to strike out on her own and established her own label (B Fashion Design) in 2007. She primarily uses the Loft Market in the Powerscourt Townhouse Centre in Dublin to showcase her work. You can purchase garments off the rail or commission a special one-off piece designed to your own specifications. All of Bébhinn's pieces are exclusively designed and limited in number. Her designs have featured in various magazines and newspapers and on television for Exposé and The Afternoon Show.

Her work could be best described as modern vintage chic, integrating classic craft techniques with modern fabrics to create unique modern pieces that are fun, wearable, practical, quirky and unique yet still graceful, elegant and definitively feminine.

Through running her own label Bébhinn saw the correlation between creating one-off couture fashion pieces and other artistic forms such as painting, sculpture etc. This exhibition aims to explore the notion of fashion as an art form. It displays how fashion is in many cases a highly skilled art form, by showing classic craft techniques with a new fashion twist in a beautiful, sophisticated and timeless way. The show incorporates unique handmade beaded garments, textural wall pieces and knitted works with display mannequins placed looking at the pieces but wearing garments inspired by them.

Opening Reception: Friday 25th June 7-9pm